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Dallas Cowboys Ford Center at The Star Practice Field

ArmorDeck ® provides reusable stadium turf protection for an indoor track meet that is immediately followed by James Taylor concert at the Dallas Cowboys Ford Center at The Star Practice Field

When the Dallas Cowboys organization opened the Ford Center on its 91-acre campus that hosts its world headquarters, staff knew the spotlight would be white hot. The dazzling indoor football stadium not only plays host to “America’s Team” as its primary practice venue, it also hosts a variety of concerts, athletic contests and events that keep the Cowboys staff members busy 365 days a year.

Part of the requirement would necessitate rapid daily deployments. According to Signature's director of sales, “The Ford Center wanted a facility that can be used every day with a fully drivable surface to protect the artificial turf underneath. ArmorDeck® helps accomplish this regularly.” In fact, the initial deployment was rolled out for a track meet in the center and immediately followed by a concert starring James Taylor and Bonnie Raitt.

For the Cowboys, the choice was clear, Signature offered the only system that they could depend on to perform under pressure. The ArmorDeck® system also proved to be incredibly efficient for storing and transporting between events, stacking neatly and cleanly. With the ability to install over 10,000 sq. ft. per hour, and with an almost unlimited-load capacity, the product complements Ford Center’s status as a major event destination.

“We recognize what an iconic brand the Dallas Cowboys represents. Their search for the best product in the world started and ended with ArmorDeck. It’s something here at Signature that we are proud to be a part of for years to come.” – Signature Systems director of sales

The Project: Drivable reusable stadium turf protection suitable for pedestrian and vehicle traffic

The Location: Frisco, Texas

The Challenge: Immediate use for indoor track meet followed by James Taylor concert

The Need:

  • All drivable surface
  • Rapid setup and removal
  • Light gray color
  • True multipurpose event center
  • Reusable surface

The Solution: ArmorDeck® 3